Awards for tangible work in "Tobacco Control"
Last year 'Tobacco Free India Coalition' in association with 'Burning Brain Society (BBS),' had instituted an annual award for effective action against tobacco. The list of winners of the first edition of the "Tobacco Warrior Awards" are likely to be announced by TFI Coalition in May 2010. The awards shall be given to individuals and organisations contributing their bit to save a million lives lost every year to tobacco in India.
Currently tobacco kills nearly 5.4 million people per annum worldwide, out of which every fifth person is an Indian. According to WHO, Tobacco caused 100 million deaths in the 20th century. If current trends continue, there could be up to one billion deaths (Equivalent to current population of India) in the 21st century. Tobacco remains the biggest cause of heart attacks and cancer. What is more unfortunate is that nearly eighty percent of tobacco-related deaths will occur in the developing countries like India within a few decades. The shift of tobacco from developed to developing countries is caused by a global tobacco industry marketing strategy that targets young people and adults in developing countries.
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