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PostHeaderIcon WNTD-2010: Gender and tobacco with an emphasis on marketing to women

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wntd-2010Controlling the epidemic of tobacco among women is an important part of any comprehensive tobacco control strategy. World No Tobacco Day 2010 will be designed to draw particular attention to the harmful effects of tobacco marketing towards women and girls. It will also highlight the need for the nearly 170 Parties to the WHO Framework Convention on Tobacco Control to ban all tobacco advertising, promotion and sponsorship in accordance with their constitutions or constitutional principles.

Women comprise about 20% of the world's more than 1 billion smokers. However, the epidemic of tobacco use among women is increasing in some countries. Women are a major target of opportunity for the tobacco industry, which needs to recruit new users to replace the nearly half of current users who will die prematurely from tobacco-related diseases.

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Tobacco Facts

The tobacco industry is already paying a damage of over 250 billion US$ to all 50 states of US of A.

The Global Settlement Agreement was a first attempt at a settlement between the state attorneys general and the tobacco companies. The settlement included a payment by the companies of $365.5 million, agreement to possible Food and Drug Administration regulation under certain circumstances, and stronger warning labels and restrictions on advertising. In exchange the companies would be freed from class-action suits and litigation costs would be capped. The agreement was reworked and as a result the tobacco industry is paying nearly 250 billion US dollors in damages to all the 50 States of USA as agreed under the "Master Settlement Agreement."

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