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Warnings on packs: Activists welcome move

CHENNAI: April 1, 2010:- Cigarette packs are set to sport more gruesome pictorial warnings from June 1 this year. A notification to this effect was issued earlier this month by the Ministry of Health and Family Welfare. The new pictures, of a cancerous mouth, will replace existing pictures of diseased lungs and scorpions, which activists claim are unclear, and do not serve as a precaution.

The new warnings are part of the Cigarettes and Other Tobacco Products (Packaging and Labelling) Rules of 2008 under which pictures are to be reviewed and changed every year to increase effectiveness.

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Tobacco Facts

Q. What is the connection between tobacco use and poverty?

A. The net economic effect of tobacco is to decrease an economy's productive capacity through death, increased poverty and higher health care costs. The tobacco epidemic makes global health inequalities worse. In most countries, tobacco use is higher among the poor than the rich and the poor suffer more from the consequences of tobacco-related diseases, creating economic hardship and perpetuating the cycle of poverty and illness. The early death of the primary wage earner is especially catastrophic for poor families and communities. In addition, money spent on tobacco means money not spent on basic necessities such as food, shelter, education and health care. In some developing countries, the lowest income group spend more than 10% of their household income on tobacco.